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On the plane were Elon Musk (Tesla and SpaceX), Tim Cook (Apple) and Jensen Huang (Nvidia) — three figures whose decisions directly impact the technology war between the United States and China. Also traveling were Dina Powell McCormick (Meta), Jane Fraser (Citigroup), David Solomon (Goldman Sachs), Larry Culp (GE Aerospace), Sanjay Mehrotra (Micron Technology), Cristiano Amon (Qualcomm) and Brian Sikes (Cargill), among others.

The most recent and concrete signal came on March 15, 2026, when MSI — one of the world's largest gaming hardware manufacturers — informed investors that it has no choice but to raise product prices by between 15% and 30% throughout the year. The measure affects laptops, pre-built desktops, handheld consoles and, especially, graphics cards. Co-founder and senior executive Huang Jinqing warned that the situation could shrink the PC market by between 10% and 20% in 2026.

On the other side sit the iPhone 17 Pro Max — starting at $1,199 — and the Samsung Galaxy S26 Ultra — starting at $1,299 in the US or from 1,449 euros in Europe. The price gap is roughly three to one. What do you actually get for paying three times more?

The parade: Plaza San Martín, Sunday March 15

The initiative reflects the company’s strategy to strengthen the infrastructure behind its digital ecosystem, which includes Facebook, Instagram, WhatsApp, and its growing portfolio of AI-powered services.

This strategy is driven not only by economic interests but also by national security and geopolitical concerns. Trade conflicts and export restrictions have pushed the country to invest heavily in chip manufacturing and research.

Industry sources and board partners report that NVIDIA has paused the launch of the RTX 50 SUPER lineup. These GPUs were expected to be a mid-generation refresh, but currently have no confirmed release window.

Two forces keep colliding: